VFC Home Renamed as Part of TD Rebranding Effort

First Time Buyers use Mortgage Brokers! CMHC shows 44% use Mortgage Brokers.

CMHC has shown that currently 44% of all first time homebuyers use the resources that only a Mortgage Broker can offer. Generation Y: Also called Echo Boomers (Sixty million strong have grown up on the internet). They do their homework before buying and are savvy when it comes to finances, they want to know the rates and other costs associated with home ownership.

It makes sense for them when buying real estate to use a Mortgage Broker. WHY?... They can apply online, get access to “what if “ scenarios and other need to know information. They want answers quickly, are loyal when a Mortgage Agent demonstrates the skills and understanding they need to make the biggest purchase of their lives.

Service and Price are important to them. The GOOD news is they share information good or bad.

Busy lives call for quick solutions and secure on-line Mortgage applications provide the opportunity for both. In the comfort of your own home, you can research and apply for a pre-approval and through my office receive the information with-in hours.

Efficient knowledgeable, secure service and some of the best rates in Canada, it’s a combination first time buyers want and need!

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VFC Home Renamed as Part of TD Rebranding Effort

Alternative mortgage lender, VFC Home Inc. and TD Canada Trust’s indirect lending business joined together and began operating under a new name, TD Financing Services, November 16.

"With both TD's and VFC's knowledge, expertise and presence in the point-of-sale financing space, TD Financing Services has a significant opportunity to expand and drive growth," said Erik de Witte, president of TD Financing Services. "The combined business will also provide seamless loan decisions to our business partners and improve the financing experience for consumers."

TD Bank launched VFC Home, which targets non-prime borrowers who can't qualify under mortgage insurance guidelines, in February. The company lends in Ontario, B.C., Manitoba, Saskatchewan and Atlantic Canada and works through the mortgage broker channel. Anne Albani-Dolson, the company's national sales director, mortgages, said the lender will be launching in Quebec on November 16 and Alberta soon (no date has been set yet).

Under its new brand name, TD Financing Services said it plans to launch automotive and home improvement lending products in January.

This article was pubished in the Canadian Mortgage Professional Magazine.